Blame texting and/or the tweet. I clearly see one bite of up and coming fashion resembling the papery (and often cryptic) contents of a fortune cookie – and my youth. Not since the early 90’s, when resurrected 70’s slogan t-shirts were de rigueur, has it been considered cutting edge to ‘wear’ a written message.
In the early 1990’s, it was the height of cool for my raver clan to comb thrift stores for the grooviest 70’s slogan t-shirts. They needed to be kiddie-sized – to fashionably suck to our skinny-ribbed bods. Back then I knew the proprietor of North Van’s ‘The Groove Shop’, who later opened ‘Rare Groove’. He had found a treasure trove of 70’s transfer graphics and text, which he enthusiastically burned on to ‘size small’ t-shirts. These were snapped up—in hyper mode–by me and my fashion hound friends.
I sported second skin t-shirts stating gems like, “my daddy is fabulous”…“a friend with weed is a friend indeed”…and, more to the point: “Enjoy Ecstasy”. It’s déjà vu time. Craig Doyle, owner of Bang-On T-shirts, has cornered this not-so-new trend before it goes mass market, once again!
And, if you’re not already getting the message for SS2014 – both
Christopher Kane and Alexander Wang are giving us garments emblazoned with text. Wang exhibited the parental advisory garment pictured below; Kane featured one garment stating Flower, and another saying: Petal
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FA predicts typeset garments will quickly surpass the jewel-encrusted sweatshirts of 2012-2013. The rhinestone sweatshirt was pioneered by D-Squared, retailing for about $750.00 (Fall/Winter 2012-13 at The Room, located in Hudson’s Bay). D-Squared’s bedazzled aesthetic was first copied by Elizabeth and James, whose version retailed for roughly $365.00 (SS2013) before going mass market and being knocked off by everyone from Joe Fresh to J Crew. By March 2014, sparkling sweatshirts could be found at Joe Fresh for as little as $30.00, but the shine is soon to be gone.
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