Drafted By: Cynthia Pace,

Between March 16-22 2015, the biggest Fashion Event in Canada, Vancouver Fashion Week (VFW) Fall 2015, took place at Queen Elizabeth Plaza. Designers, Stylists, Fashionistas, Socialites, Models, Trend Setters, Media, and ‘some of’ the city’s mover’s shakers gathered under one roof. Hundreds upon hundreds of ticket holders waited in line to see sold out shows. Rain didn’t dampen the spirits of Vancouver’s fashion crowd, the out-of-towner’s who flew in, or the fashion curious – It was a full-house-audience every single night.

VFW began with an opening gala. The work & dedication by Jamal Abdourahman (Founder and producer of VFW) was mentioned by Prime Minister Stephen Harper – And Vancouver Mayor Gregor Robertson presented a digital message, declaring March 16 to 22 officially “Vancouver Fashion Week”.

Historically, the most prominent fashion weeks have been held in four fashion capitals of the world: Milan, Paris, New York and London. I’ve been to all of them. But recently, other cities have been gaining notoriety and international attention. Topping the contender list for FIFTH fashion capital IN THE WORLD, is (You guessed it) Vancouver … It’s Vancouver by a landslide.

Attracting talent from around the globe, more than 60 collections hit VFW’s runway this season. Designers from Peru, UK, China, Korea, Australia, Italy, USA (Seattle, LA), Spain, showcased their talents alongside many local Vancouver designers.  

Hosted / MC’d by the fabulous ‘Symone Says’, it was refreshing to see glamorous (high-end) collections from Noe Bernacelli, Theresa Chen, Paola Gamero, and Palamo Sanchez, on the same runway with up-and-comers, street wear, and otherwise unique niche designers. From designs that were a cross between Eli Saab, Valentino, and Michael Costello, (With their own twist), to street wear, to alternative, to feminine beachy chic … It was an *eclectic week* – There was something for everyone … And isn’t that what “fashion” should be about?

In recent years, the fashion industry has experienced dramatic change. It is a buyer’s (Not a seller’s) market these days – And cookie cutter is dead. Fashion has become more about individualism and finding your own style.  Becoming more about character and identity, and less about trends. In my opinion, being a slave to trends was never cool. And as a ‘personal fashion stylist’, I’m thrilled about the “individualism” (Be your most beautiful self – Embrace your own uniqueness) that has been emerging in ‘mainstream fashion’ globally.  VFW totally “gets it” … Be yourself, trends are temporary, style lasts forever.

Jamal Abdourahman (Founder & Producer of Vancouver Fashion Week) has created something great from the ground up. His more than two decades of hard work is really beginning to pay off. And Jamal (with his dedicated team) have worked tirelessly to make each event better than the last. No question, Vancouver Fashion Week has played a role in helping establish Vancouver as a force to be reckoned with.

Vancouver … We like your style.


VFW Slide Show Courtesy of VFW Photography Pool: