Vancouver – Factory Brewing – B.C.’s first dedicated contract brewing – is rebranding as Craft Collective Beerworks. The change comes as the company broadens its focus to incorporate proprietary brands into its portfolio, while staying committed to contract brewing for the B.C. industry.

“The beer industry is changing rapidly in B.C., and it shows that craft beer drinkers are a diverse community,” says Craft Collective CEO and co-founder Andrew Harris. “It’s not enough just to simply brew one kind of beer, or to create one kind of experience under a single brand. Consumers expect a lot. They expect new experiences, and we’re here to offer that to them.”

When Factory launched in 2017, it also launched a separate sales agency, Craft Collective Agency, that operated as a separate business. The two companies have merged and Factory has decided to adopt the Craft Collective moniker.

“Ultimately, the Craft Collective name is more in line with our values as a company and what we’re trying to achieve,” says Richard Sehmer, Craft Collective’s Managing Director.

In addition to contract brewing, Craft Collective will be launching several of its own brands throughout 2018 and 2019, including Haus Lager, a value craft lager, which will be available in retail locations later this month; and Spectrum Beer Co., which will focus on lighter and fruit-flavoured beers. Spectrum will launch in May. 

About Craft Collective Beerworks

Located at 1575 Vernon Drive, Vancouver, B.C., Craft Collective Beerworks provides expert brewing, packaging and sales solutions for the North American craft brewing industry. For more info, visit craftcollective.beer or follow us at @craftcollectivebeerworks. 

Contact:

Stephen Smysnuik

Stephen@craftcollective.beer

778-668-3667

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