FASHION ANTHROPOLOGIST IS THRILLED TO ANNOUNCE THE FIRST INSTALLMENT OF A HEALTH AND FITNESS LIFESTYLE SERIES: 

Shape Up In Time For Spring & Summer 2014.  

We’ve teamed up with:  

CAMI RUSH

Cami Rush: Owner and Designer of Fenntessa 

Cami is an artist and SEXY swimwear fashion designer. Ms Rush has a double major from UVIC in Hispanic Studies and Visual Arts, as well as a Master’s degree in Fashion Design from Domus Academy (Milan, Italy). When Cami is not working on designs for Fenntessa, you will find her at the beach, or travelling to an exotic country. 

ROBYN RUSH

Robyn is a people person. You have probably met her and if you haven’t, chances are you know someone who has. She is in charge of getting Fenntessa Swimwear into your hands.  This connector is self taught in marketing, communications, and public relations. She has major in Hispanic Studies from UVIC and uses it daily speaking in Spanish with manufactures and product developers from Medellin Colombia. 

MACKENZIE PATTERSON:

Mackenzie Patterson is a student at the British Columbia Institute of Technology studying business. Ms Patterson grew up in Whistler BC and was formerly a full-time Alpine skier. Mackenzie skied for the Women’s’ BC team earning a total of 48 medals.  In addition to her studies Mackenzie’s goals include building up a modelling portfolio that she hopes will take her to the Victoria’s Secret runway or Sports Illustrated magazine.

KURT LUZNY:

Kurt Luzny loves busting health and fitness myths. Practicing what he teaches, Kurt has evolved his approach to focus on the hormonal triggers behind body transformation, and the best activities and foods to activate these triggers.  Kurt loves to push your buttons to get results. Weights 101 has been operating in the heart of Gastown Vancouver for a decade. Kurt’s educational background includes a Masters in Business Administration. This has enhanced Mr Luzny’s aptitude for critically reviewing research in the fast evolving world of health and fitness. 


OVERVIEW OF THE FASHION ANTHROPOLOGIST PHILOSOPHY OF HEALTH, FITNESS AND FASHION: 

Today, fashion is emphatically fitness and health-oriented. The ‘heroin chic’ look of the 90’s has, thankfully, been eclipsed by a healthier paradigm.  For a case in point – compare photos of Kate Moss in the ‘90’s vs. NOW:

 

KATE MOSS: MAY 1993 FIVE-FOOT-SEVEN WEIGHING UNDER 100 POUNDS.

KATE MOSS: PLAYBOY JANUARY 2014


WWW.METROLIVINGZINE.COM NEWS IMAGE CREDIT: http://bit.ly/1IoCKPL


THE WAIF AESTHETIC IS DEAD: 

This is due, in large part, to the influence of statutory measures taken in Spain, Italy, and Israel – where it’s illegal for designers to use runway models whose BMI falls below 18. Affirming the ripple effect of these measures, Anna Wintour of American Vogue has made it public the magazine will no longer use models who appear to be underweight, i.e., unhealthy. The fashion edict is clear: undernourished and unhealthy is out; healthy, fit and strong is in! If you’re interested in jump-starting your health and fitness regime in time for Spring & Summer 2014, you’re going to love our lifestyle series. Over the next eight weeks, we’re going to document every step of the way as Mackenzie works with Kurt to prepare her for a turn on the catwalk. Kurt will be available via email to answer your health, diet, and fitness queries (FREE OF CHARGE!). We’ll provide you with a sound, easy-to-follow, results-based fitness and health methodology to feel, look, and BE your best, just in time for summer! Stay tuned – and feel free to send us your questions as you follow Retail Insider’s exclusive health and fitness lifestyle series.