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This year at Fashion Week San Diego each night of shows were categorized by different themes, including “SoCal Style”, “Gentlemen and Ladies”, and “Avante Garde Evening Wear”. Presenting his collection on “Gentlemen and Ladies” night, designer J.L. Rocha used 100 year old techniques to create an exceptional line of menswear that included shoes, jackets, and belts. Rocha’s belief in using only the best when it comes to his leather goods radiated in his FWSD 2014 collection. His collection was classic and timeless with stunning details influenced from his Mexican heritage.