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Passion, an eye for innovation, and business know-how are all key elements for any successful fashion designer to have...and Denver, Colorado based fashion designer, Salwa Owens exudes all those and more. Salwa’s unique take on fashion was evident in her collection presented at Fashion Week San Diego 2014. Salwa designs beautifully wearable clothes that women of any background can feel confident in. Everything from her custom made prints to her fresh take on classic silhouettes showed just how much Salwa is dedicated to her craft and to the women she designs for.
In most conversations today about the manufacturing of fashion, there will be reference made to the use of industrial technology in modern design. However, we rarely pay attention to the historical innovations in fabric developments which were the precursors to modern innovations. More importantly, as fast fashion is increasingly able to knock off high-end creations, designers are increasingly relying on technological innovation to ensure that their wares are not easily copied (and found weeks later hanging on the racks of fast fashion retailers).