Luxury Refugees Tom Ford and Dana Thomas in Deluxe: How luxury lost its luster. 

According to Tom Ford: “There has been the emergence of a new tribe in the luxury business, what I call luxury refugees: designers, perfumers and executives who grew so disillusioned with the compromises and greed of the luxury corporate world that they fled and started something small and independent that would allow them to do what drew them to the business in the first place: create the best that money could buy.

Luxury fashion brands today are too available, everything is too uniform, and customer business is too pedestrian. Its like McDonald’s: the merchandise and philosophy behind it is very similar. You get the same hamburger and the same experience in every McDonald’s. Same with Vuitton. We helped create that at Gucci. It was the right thing at the right time. Had we not done it someone else would have.”