The collection that Japan-based designer Viviano Sue released at Vancouver Fashion Week was his all-white, ready-to-wear debut. Almost every model that strutted down the runway had some sort of natural element incorporated into their outfit; in particular, full masks covered in butterflies were catching the audience’s attention. The prints on the clothing were also made to look like flowers, but in fact, were “built from animal bones”. Viviano, who has a history in graphic design, created all of the prints himself. His goal with the collection was to symbolize metamorphosis and the personal meaning it has to him.

“The ‘metamorphosis’ theme is a symbol of my own career at this point, which was reborn [when I transferred from] couture to ready-to-wear,” explained Viviano. “Also, I only used one colour in this collection: white. To me, it is the beginning of everything, and this is a new beginning for me. My collection speaks my own personal story.”

That story began in America, where Viviano grew up and began his schooling as a graphic designer. He later moved to China to finish his degree, and for almost a year, he worked for an advertisement firm. “But one day, I felt like I didn’t want to sit in front of my desk forever, so I quit,” he recalled. After cutting ties in China, he relocated to Japan to pursue fashion at BUNKA Fashion Academy. That was the beginning of his involvement in fashion design, which would eventually lead him to Vancouver Fashion Week.

“I opened my eyes [at BUNKA] and learned how to create patterns and sewing works on my own. After four years, I got my Master’s degree of Fashion Design and built my own brand, House of Viviano Sue. This is my second year really working in the fashion industry, and I made my ready-to-wear debut at V.F.W..”

In those two years, Viviano has built an impressively large portfolio. He’s designed everything on his own, aside from this season’s accessories, which were produced by Izumi Oono from Somuiun. Although there are some constants in his work, such as Japanese-inspired “textures, geometric cuts, and origami elements”, he prides himself on avoiding the adherence to trends. “Trends are not that important to me. I like to speak the story only in my head and my dream,” said Viviano, who describes his work as “wearable couture”.

The transition to wearable articles was inspired by the designer’s wish to “see real women and men wear my designs on the street.” His collections are all gender neutral; an example being his original half-skirt, half-shorts design. Perhaps the butterfly-adorned masks that covered the identities of the models was another attempt to strip gender from the equation. Certainly, it let the outfit stand on its own, forcing the audience to judge the ensemble without being swayed by the model’s look. Daring statements like that might explain why Viviano labels himself as an “avant-garde designer”, but title of“a storyteller” comes from the influence of his travels.

“I’m able to live in different places around the world, and the different cultures are always the biggest inspiration for me, so my style is kind of like the East meeting the West,” he said.

Viviano’s goals for the future are modest. “I want to be on a bigger stage, show more people my work, and tell more people my story. Who knows what’s going to happen in the future? The only thing I can do is keep going,” he explained. “Fashion never stops, so I already started designing for my next season. The only thing I can tell you now is that I am going back to the dark side, and I want to shock people more on the runway.”

Opening intro FASHION FILM for VIVIANO SUE SS2016

VIVIANO SUE SS 2016 VFW Runway Presentation

Keep an eye on Viviano Sue’s

and Instagram (@vivianosue) to watch his “creative process little by little” and take a look at his other collections.

Wearable Couture: An Interview with Viviano Sue. On Camera Interview By: Therés Amee

Videographer: Grace Gadston JAUNTY MEDIA
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