Consumer Beware: Top of the Pile Purchases
RETAIL FACTS: Think twice before you buy the black shirt on top of that folded pile. Paco Underhill and his team of retail anthropologists report:
“Have determined that stores often place black garments first in folded plies of merchandise or on hanging racks. Black works well at hiding dirty greasy hand prints. So, if you’re looking for something black best not to select the garment on top of the heap. There is no way of telling how many people touched it before you.”
Case in point: Several months ago I was browsing in the luxury section at a department store and could not believe it when I came across an obviously worn white dress-shirt hung up on a hanger. Store staff had reportedly worn the white shirt and then returned it to a hanger without even taking the time or effort to steam the wrinkles out. Frankly, it kind of grossed me out a little.
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