Photo: Dean Mclean

Yesterday (August 29th, 2013) was the official ribbon cutting forVancouver’s Victoria’s Secret store. The 35,000 square foot retailer opened August 27th, and Fashion Insider Angela Krewenchuk was there.

We thought Chicago’s flagship Michigan Avenue Victoria’s Secret store was large, at 22,900 square feet. The Vancouver store is, impressively, 50% larger. 

Angela provided us with the following, including some interesting background on Victoria’s Secret: It was founded by Roy Raymond, a Tuffs University Graduate and his wife Gaye in 1977 out of what Raymond considered to be ‘necessity’. Eight years prior to founding Victoria’s Secret, Raymond had been embarrassed when purchasing lingerie for his wife at a department store. In 1982, Newsweek quoted Raymond explaining: “When I tried to buy lingerie for my wife, I was faced with racks of terry-cloth robes and ugly floral-print nylon nightgowns, and I always had the feeling the department-store saleswomen thought I was an unwelcome intruder.”  (Wikipedia)

Between 1980 and 1982 Victoria’s Secret was headed into bankruptcy. Raymond operated the business on the philosophy that it would succeed as a mail-order catalogue marketed towards men wanting to make purchases for the women in their life. In 1982 Victoria’s Secret was sold to The Limited for $4 million. After purchasing Vitoria’s Secret, the Limited changed their marketing efforts and focused their attention on a female clientele and transformed the burlesque aesthetic favoured by former owner Roy Raymond and began creating products with broader mainstream appeal. From this humble beginning Victoria’s secret has grown into the global entity it is today. In 2012 Victoria’s Secret declared a profit (operating income) of $277.8 million.

More from Angela Krewenchuk: The Ribbon Cutting ceremony in Vancouver today commemorates the first Victoria’s Secret location in Vancouver and the second largest Victoria’s Secret in the world. Model Lindsay Ellingson posed for photographers in downtown Vancouver today and cut the ribbon beautifully. The 750 Burrard Street location will carry all of their lingerie lines including Bombshell, Very Sexy, Dream Angels and the new Body By Victoria’s Secret Collection. Specialists will be on site to assist clients by ensuring a perfect fit with all of their products.

Victoria’s Secret states that customer service is their highest priority. That’s why all change rooms are equipped with a call button for immediate assistance. The store will also carry their various scents and swimwear line. Furthermore, 7000 square feet will be dedicated to retailing the PINK line.

[Fashion Insider]

[Victoria’s Secret website]