Did you know that you could be leaving thousands of dollars on the table by not completing these few tasks prior to listing your home on the market?  By following my simple formula, you’ll not only likely increase your bottom line, but you’ll do it with less stress and in less time.

Several years ago, my mentor at the time, whom I still to this day admire, taught me a simple formula that would transform the way I run my business when it comes to selling homes.  Have you ever heard of the 80/20 principle? 80% of the time you’ll wear 20% of the clothing in your wardrobe, 20% of the people earn 80% of the money, etc…. This 80/20 principle is alive and well in nearly every aspect of life, including the art of selling real estate. 

Approximately 80% of the successful sale of any given property takes place prior to the property even hitting the market! Before your home appears on the MLS, there is much to be done to ensure the best possible price, in the least amount of time, with the least amount of hassle to you.  There are many agents who don’t do the process that I’m about to walk you through. I strongly believe, however, that by following these 3 simple steps that you will not only add more $$ to your bottom line, but you will enjoy the process far more as a result.

My Magic Formula:

{C}1.     Ensure the property to be sold is in the Best Possible Condition!  This includes: decluttering, depersonalizing, staging, exterior/yard work and possibly renovating aspects of the property.

{C}2.    Once the property is in its best possible condition, we must determine the Best Possible Price for the property.  This price is different than when the property is not in its best possible condition. To determine this, we must take into account both the controllable and uncontrollable factors.  Controllable factors include things like: condition, smell, repairing issues, ease of access to the property, etc…. Whereas uncontrollable factors are things such as: location, neighbours, environmental factors, economy, etc…. Understanding the demographic of who will likely purchase your home is also a key component to determining the actual numbers used in the price.

{C}3.    Now that we’ve got the property in the best possible condition & at the best possible price, it’s time to ensure it has Maximum Exposure!  With the ease of social media, mass marketing can be maximized for far less than it cost in the past! It is essential however to create a marketing plan, hire a professional photographer and fully understand your target market to ensure effective use of resources & efforts!

This 3 step process takes place prior to the sign going up and the listing becoming active on the MLS.  Remember…Approximately 80% of the successful sale of any given property takes place prior to the property even hitting the market!

My goal as a selling agent is to successfully sell my client’s home for the highest dollar value, in the least amount of time, with the least amount of stress and hassle to my clients. Over the next few weeks we’re going to take a look at how to stage your home, which renovations to complete to maximize your $$, market conditions, renting vs buying, investing and I’ll introduce you to my amazing team!